Our task was to create a talk of town promotion for Samsung's newest Smartphone which came with many unseen features. One of them was just perfect to turn technology into a challenge:
The Samsung Galaxy S4 knows when you’re looking and when you’re not. Our idea: A CLP billboard with built-in S4 offers the phone free to those who can keep their eyes fixed on the phone for 1 hour.
Swisscom is the biggest provider of communication services in Switzerland. As a creative director at HEIMAT Berlin I had the opportunity to get to know the company and to develop campaigns for different departments and target groups.
Watch how a guy called Nico delayed the final battle of the 8th legion.
We shot on the location of kingdom of heaven with our undisputed general Martin Werner. (Sorry that one only exists in German)
Swisscom has a true USP: Unlimited mobile data usage. But nobody believed us. So we got us some professional help to underline our promise.
Swisscom TV is back. This time with a clear focus on multi device usage and a Swiss sports legend.
This campaign reveals Roger's secret of success: He doesn't exist! He is the invention of the twin brothers Robert and Gerd. One is a specialist on clay, the other on grass. And how do they organize this secret life? With the unlimited data usage of Swisscom!
During my time at HEIMAT Berlin we had the great honor to win DAS HANDWERK as our client – a representation of all crafts in Germany. Their biggest problem was the lack of young people willing to start an education in crafts.
We won this pitch with a simple idea: Stop talking about yourself and start giving opportunities for everyone on every channel.
People could deepdive into the first hand experiences of young adults who had just completed their training.
In videos like this, young craftsmen and craftswomen presented their passion in order to get our target group fired up to pursue the same career.
This campaign was born on Facebook and Youtube but quickly entered other platforms.
On platforms like Spotify we transformed our stories into an audio experience and gave them all the time they needed, while on Instagram we focused on short snippets that made people curious.
Our customer journey had a clear destination. Lead people to the LEHRSTELLEN-RADAR. An App that helps people to find a company where they can start their education.
This app has existed before we came in. But now it converted curiosity to applications. People could test themselves to find the fitting job for them and could easily get in touch with companies that would train them.
In the end we could significantly raise the usage of the app.
